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The CLA Game Show brings together 100's of companies from the shooting, fishing & general outdoor industries. Each company purchases a pitch and a tent to create a shop away from home. For 2011 I was tasked with making the tent look like it was another SGC Store which required me to design and source all its graphics. The below thumbnails show my original concept along with how it looked at the show. I wasn't able to attend the show so it was left to the sales team to put everything together according to the master plan.......... they didn't exactly follow it as you can see!

CLA 2011 GAME SHOW STAND

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DIGITAL WORK PRINT WORK LANDSCAPE & STRUCTURE PHOTOGRAPHY HUMAN PHOTOGRAPHY COMMERCIAL PHOTOGRAPHY FLORA & FORNA PHOTOGRAPHY MISC PHOTOGRAPHY

MARTIN PRICE . ORG

The stand was 7 tents long which required 7 store front banners. I wanted to keep the signs as simple as possible but the MD's wanted allot of brand logos included. Keeping with SGC's corporate colours the following designs were created for full colour metal signs. The 2nd sign (SGC logo) was printed twice as the overall tent was so long.

CLA STORE BANNERS

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4 double sided flags were also needed for the stand. The flags were used to decide the colour scheme for the entire tent.

CLA FLAGS

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Centre floor stands also required graphics. These designs were printed in 4 colour onto acrylic sheets of various sizes.

CLA FURNITURE GRAPHICS

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Each segment of the tent wall could hold up to 5 guns which required a branded banner at the top. These again were printed full colour and onto acrylic boards.

CLA BRAND BANNERS

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